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blankseplocked Possible solution for CCP's revenue and Eve's playerbase plight
 
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Zakhara Cypher
Posted - 2011.06.25 18:39:00 - [1]
 

First off - I'm a relative newcomer to EVE, I followed the game for 2 years and played on and off, but never got to the meaty, big spaceship pew pew. Also, I'm a designer with a deep passion for MMOs, and always admired EVE for its uniqueness. I strongly feel that it should be embraced and preserved, not only as respect for the playerbase, but also because EVE is unlike anything else, and should remain so. BUT - I can see how CCP wants to cater to new audiences, and I respect this as well. I don't want to speak about the recent PR issues, this is a purely no-emotion constructive brainstorm.

This is merely a suggestion, an idea, and I'm curious as to how this potential solution would be received from old timers in EVE, as well as new players. Please don't mind my English, it's a second language.

Let's assume the following :

- CCP needs additional revenues
- CCP wants to give new players a chance to "catch up" to the older players
- CCP wants to open up EVE to a new caste of players that is less niche than their existing fanbase, in order to make Dust 514 work
- Older EVE players do not want to see their past efforts and journey thwarded by Pay to Win


One model of compromise might be the following : Run 2 seperate EVE servers to cather to both audiences. Let's call them Tranquility (existing server) and New EVE (new server):

Tranquility:
- keep existing players, data and economy
- keep PLEX purchase and PLEX to Aurum model
- keep a subscription model of 15$ a month
- no MT shop except for vanity (fix pricing on items though)
- add the old hangar as an alternative to CQ, ensuring existing player base doesn't melt their computers
- add station features once they have been optimized as much as possible
- continue adding new ships as time goes
- absolutely no transfer of characters and accounts between Tranquility and New EVE

New EVE:
- F2P Server, brand new server with no existing player base
- full MT functions with both vanity and ingame perks using Aurum
- since F2P, no PLEX, but direct Aurum purchase
- continue adding new ships and content
- make CQ active and continue developing new station features
- absolutely no transfer of characters and accounts between Tranquility and New EVE


What do you think?

Futile Rhetoric
Posted - 2011.06.25 18:53:00 - [2]
 

No.

Vixxen Dawn
Posted - 2011.06.25 18:54:00 - [3]
 

You could call the old server TRAMMEL and the new... err... let's not

Rolling Eyes

Zero GodOfDestruction
Posted - 2011.06.25 18:56:00 - [4]
 

I think that would be a fair solution, but ultimately its up to eve developers, and considering how much ccp has ignored their customers thus far, I doubt it will happen

Grey Stormshadow
Starwreck Industries
Posted - 2011.06.25 18:57:00 - [5]
 

Well... read this first and then ask again... specially the following bit:

Quote:
CCP Games Anonymous in Reykjavik (Iceland): (Past Employee - 2011)
“The longer you stay the more it hurts”
1 of 1 people found this helpful

Pros

The Reykjavik office is very family friendly and you’ll often find children running around the office. During lunch it is also acceptable to bring in spouses and children. If you have a family and want to spend additional time with them this could be a way.

It’s a place where anyone can get a start in the industry because turnover in departments like QA is still rather high. The way you talk matters more than your actual experience and you can take advantage of this during the interviews.

The Atlanta office is a different place and doesn’t suffer from the serious unprofessionalism as much as the Reykjavik office. The sad thing is that they too pay the price by seeing their work halted for years at a time to jump ship and bandage EVE up.

Cons

The lack of professionalism is mind blowing. Procedures that are common in other companies are not used here and considered a waste of time. There is no solid vision for EVE which leaves employees with no other option than to start work and find out what is wanted by trial and error, this is what CCP means with Agile development.

Fun game play is not a priority, promises made to investors and aesthetics are. ‘If it looks good then it is good’ is an often heard motto. CCP is committed to use technology in EVE as well as WoD and DUST, so certain features are made and used in EVE knowing they will not be fun, nor fit EVE and no one expects them to be appreciated by the playerbase. Alienating the playerbase of EVE further. Objections from employees who point this out are waved away.

CCP does not take criticism well and often ignores retrospectives. Criticism is considered to be a negative attitude and is severely frowned upon. A lot of effort goes into maintaining a good morale with a lot of internal PR. After all it’s cheaper to print posters than pay an average salary to employees.

Several years now CCP has predicated insane subscriber goals that cannot be met. Naturally this is met with scepticism by the employees but it falls on deaf ears. The result is that the company is suffering because we cannot sustain the development of EVE, DUST and WOD. EVE is not creating enough revenue which means that solutions are sought, solutions that CCP was vehemently against a few years ago.

Career progression is nonexistent unless you become friends with the right clique of people and use the right corporate buzzwords. Hard work is not something that will set you apart, most people work hard until they become so disillusioned as they realise it makes no difference and slack off.

Combine this with the below average pay (CCP pays 30% to 50% less than other companies) and you’ll often hear a lot of frustration when work is discussed outside of the office by people who have been here for some time. The longer you stay the less you start to care about the game you develope, because no
one else does.


Now... CCP's new business policy should prolly start with replacing management ?

Marcus Vorenius
Caldari
Task Force 42
Posted - 2011.06.25 18:58:00 - [6]
 

good initiative, but I disagree

Constantinus Maximus
Paxian Expeditionary Force
Posted - 2011.06.25 18:59:00 - [7]
 

Edited by: Constantinus Maximus on 25/06/2011 19:01:58
3 years ago.

Drop DUST/WoD.
Focus on EveOnline.
We all ring our mates who are waiting for bug fixes.

Instant 400k subscriptions.

edit: Really. Only Sci-fi game online. Fully captured market. Half of which was already had unsubscribed characters and just waiting for bug fixes.

They failed to properly interpret their subscriber retention stats. Didn't see that the can get customers back after they leave.

Agrikaan
Amarr
Defensores Fidei
Curatores Veritatis Alliance
Posted - 2011.06.25 18:59:00 - [8]
 

No, for more reasons than I care to elaborate on.

But it basically kills the one universe thing, which is the nr 1 cornerstone of EVE.

Majmuna
Posted - 2011.06.25 19:01:00 - [9]
 

Your suggestion makes me almost nauseous. It is not a compromise, it is utter nonsense - EVE is, and always was proclaimed to be a single, unitary sandbox. Your suggestion is also irrational - the brand name stands with the concept. But that would be totally broken by splitting, won't it?. Who would subscribe to such a "New EVE", with no actual referrence to the existing game? Why should it be viable then? Who would produce/manage such two world, which would obviously evolve in exponentially different ways? Who would pay it then?

No. Your suggestion is wrong.

daint666
Minmatar
WEPRA CORP
White Noise.
Posted - 2011.06.25 19:23:00 - [10]
 

Originally by: Constantinus Maximus
Edited by: Constantinus Maximus on 25/06/2011 19:01:58
3 years ago.

Drop DUST/WoD.
Focus on EveOnline.
We all ring our mates who are waiting for bug fixes.

Instant 400k subscriptions.

edit: Really. Only Sci-fi game online. Fully captured market. Half of which was already had unsubscribed characters and just waiting for bug fixes.

They failed to properly interpret their subscriber retention stats. Didn't see that the can get customers back after they leave.


This.

Tugrath Akers
Posted - 2011.06.25 19:30:00 - [11]
 

Like stadiums they could sell naming rights for systems. Instead of Jita we could have Big Mac Boulevard, featuring planets such as McNuggetland, Squarefish, and Super Salty Fries.

Sceta
Posted - 2011.06.25 19:32:00 - [12]
 

Originally by: Zakhara Cypher

What do you think?



I think I go take a beer

Spac3man Spiff
Posted - 2011.06.25 19:47:00 - [13]
 

Edited by: Spac3man Spiff on 25/06/2011 19:50:25
+1 Thanks OP, this is what we need right now, not the mindless ranting that i see spread across the forums. If we want CCP to change and listen we need to be constructive.

Most of the concerns people have are warranted I agree... Making eve a game with 2 different servers would kind of defeat the purpose. However I don't think It's really as bad as everyone thinks. Because the thing that makes EvE EvE, so to speak, is still tranquility. In the new eve server the risk vs. reward + skill time reqs are not there, so it's like sisi for new players. I think that anyone worth having in the main server of EvE would realize the difference and come join the real server once they had tested the game out.

I think everyone should first consider that this model is extremely similar to the League of Legends MOBA, and they are pulling in heaps of dough atm. AND THE GAME IS F2P. It's almost the exact same system... new players lv up to 30 all the while given exp boosts and so on using microtransactions, but when they get to lv 30, no more exp can be gained. Also everyone knows no matter how much stuff you bought, in ranked lv 30's the only thing that matters is skill.

edith prickley
Posted - 2011.06.25 20:20:00 - [14]
 

First off, CCP does not have a revenue problem. EVE has 300k subscribers at roughly $15 per month. That's about $54M/year, and amounts to what they would be getting if they sold a million-selling triple-A title every year consistently, at a fraction of the development cost. Any other independent developer would kill for those numbers.

CCP has an expense problem. They've expanded far too quickly under poor management. They've leveraged their current revenues against a couple of very speculative ventures that won't pay off for at best another two years or, more likely, never.

CCP needs to cut its staff in half, and concentrate at least half of that half on the game which is paying the bills. Sure, it needs to diversify to protect itself in case the EVE community suddenly disappears due to some stupid management ****-up (cf. current events). So the other half of CCP should be scoping out a game in a genre where they might be able to leverage their existing talents. Hint: Dust514 is not that game. I'd suggest RTS as a better direction for the style of game CCP is fairly good at, and a market which is not entirely saturated (though StarCraft is tough competition).

Squeezing more revenue out of a non-growing (and not very large anyway) population doesn't seem like the winning strategy to me.

Unfortunately, they are probably too deeply invested in their current directions to take this advice now. The consequences are inevitable, it will just take some time to realize it.

Good thing they are Fearless.

Othran
Brutor Tribe
Posted - 2011.06.25 20:25:00 - [15]
 

Edited by: Othran on 25/06/2011 20:25:37
FS if you want to be realistic then CCP have :

1) Eve - cash-cow which has got to the stage of saying "**** you";
2) Dust - more or less ready to go, needs MTs sorted - which is now a MASSIVE problem;
3) WoD - dead in the water. Simply game over. Even the people who followed the franchise don't find it compelling, its simply too long ago now.

So pick one of three to survive. Dust is dead without Eve and WoD is at least 2 years away.

Its that simple.

Pick.

Sticky Vicky
Caldari
Posted - 2011.06.25 20:25:00 - [16]
 

SICK IDEA, OP


2 play servers, wow the one thing that makes EVE unique, all players in one world one server cluster.......

Now your suggesting the WOW concept

Gelnamon
Posted - 2011.06.25 22:06:00 - [17]
 

Edited by: Gelnamon on 25/06/2011 22:15:37
I agree. This is the right track.

My proposal is this based on OP's original assumptions

1. All non-vanity items are to remain inside the player only market. (maybe corp management perks could be sold)
2. Forget AUR. It's defining monetary concepts fail to grasp the potential of the Eve community. (I work for a non-profit dedicated to money theory)
3. Extend the PLEX plan to include the ability to sell ships and modules for out of game currencies by the PLAYERS.
4. perhaps increase the liscensing fee granting the right to do so.
5. PLEX remains only way to convert out of game currencies to ingame currency
6. For every transaction serviced by CCP between the players in selling ingame items 50% of the transaction stays with CCP

These points could solve the problem of all concerned parties. Developers need money, cash rich need time, time rich need money too. Everynoe could benefit from this as the time rich would then have the funds to buy more compstuff and run more subs. Time poor could still have uber shizz to play with and the geniuses at CCP (you know who you are) can make a decent living and have kids.

Gelnamon
Posted - 2011.06.25 22:22:00 - [18]
 

bump
Originally by: Gelnamon
Edited by: Gelnamon on 25/06/2011 22:15:37
I agree. This is the right track.

My proposal is this based on OP's original assumptions

1. All non-vanity items are to remain inside the player only market. (maybe corp management perks could be sold)
2. Forget AUR. It's defining monetary concepts fail to grasp the potential of the Eve community. (I work for a non-profit dedicated to money theory)
3. Extend the PLEX plan to include the ability to sell ships and modules for out of game currencies by the PLAYERS.
4. perhaps increase the liscensing fee granting the right to do so.
5. PLEX remains only way to convert out of game currencies to ingame currency
6. For every transaction serviced by CCP between the players in selling ingame items 50% of the transaction stays with CCP

These points could solve the problem of all concerned parties. Developers need money, cash rich need time, time rich need money too. Everynoe could benefit from this as the time rich would then have the funds to buy more compstuff and run more subs. Time poor could still have uber shizz to play with and the geniuses at CCP (you know who you are) can make a decent living and have kids.


 

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