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blankseplocked Speculation of CCP Marketing Logic
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Vic Mason
Posted - 2011.06.25 17:48:00 - [1]

It has occurred to me that CCP is trying to create a business model that represents the standard successful nomenclature for a merchandising company, not one of a generating new content for an enriched world called we know as an "MMO" and more affectionately as EVE Online. It seems indicative that some merchandise marketing suit brought over from the White Wolf merger was given the reigns to the business plan of EVE Online as part of the deal and now has the keys to EVE Online's future and perhaps has for some time.
"White Wolf properties have been licensed for television series, comic books, action figures, console and computer video games, coin-operated arcade games, professional wrestlers, replica props and weapons, interactive media events and myriad merchandise."

Let's take a look at good RnD Logic, then the logic we see from Incarna.

a) When CCP or any company makes features/changes to a game they must make a choice on projected costs vs gain and this goes for any good game developer or product manager anywhere in the world. Part of doing this successfully is understanding your customer base, the market demand and catering to both, first and foremost the needs of the customers.

1a) Will this feature attract customers; -->(Yes) is the cost benefit ratio one that is viable and works with our business model+time table (worth the cost of developing)-->(Yes) Feature gets developed and incorporated into game or device.

1b) Will this feature attract customers; -->(Yes) is it the cost benefit ratio one that is viable and works with our business model+time table (worth the cost of developing)-->(No) Feature gets scrapped and put on the back burner until the right circumstances occur to make it viable.

1c) Will this feature attract customers; -->(No) idea/feature gets completely scrapped.

In this case the clothing market is a feature that should have been implemented at a later date when it was actually needed and if at all implemented, done so properly. In it's current state it's broken and has alienated it's fanbase (including myself). I don't want or care about clothing right now (let alone pay months of gametime for what amounts to nothing), there are a lot of other features in EVE that need to be added and other issues that need to be addressed.
By the same business logic given above:

2a)Is digital clothing in high demand from the EVE online Community at this time? -->(No)

2b)Are there other areas of the game that need to be addressed first ?-->(Yes)

Are there other better ideas/features we could add that are needed and would be "cooler", more useful and thus worth investing time and money developing that would attract more customers and make our current fan-base happy?-->(Yes)

Hey I found a pointy stick!
What we're seeing from Incarna and the leaked memo thus far: We'll ignore all of that and put in some clothing anyway, oh and make it cost as much as real clothing and consider adding pay to play content that impacts game mechanics. (CCP fan-base-->outrage--> Grab your pitchforks and laser torches)

I want to touch the virtual stars CCP, not my wallet I'm already a subscriber of many years and have purchased a lot of extra plex in the past.
Aurum/Nexus Market needs to be completely removed, it's not needed, it deters player's sense of what they like about EVE and the open inquisitive feel of where EVE came from. Also as game content, I'm sure when the capsuleers came into being after being stranded in New Eden I'm sure they just sanctimoniously decided to create another market for clothing and make said clothing cost as much as a capital ship capable of planetary decimation.

The continuity of New Eden needs to be preserved and enhanced not thrown aside.

Frequently updated new quality content and gameplay attracts customers and keeps existing customers interested and entertained.
WoW does keep upping their level cap no?

Fiire Watch
Posted - 2011.06.25 17:49:00 - [2]

Companies come and go.

Posted - 2011.06.25 17:51:00 - [3]

and this company thinks that players come and go

Vic Mason
Posted - 2011.06.25 17:55:00 - [4]

Originally by: Fiire Watch
Companies come and go.

Agreed, however I do not recall a company so beloved as CCP or a game so beloved as EVE Online in recent memory. Part of the outrage is that people don't want to see EVE Online fail or CCP crumble and the direction they're seeing from CCP is exactly that.


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