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blankseplocked NEX Aurum Prices - 12000 Aurum for a vanity item (80$)?
 
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Marwood Ford
Posted - 2011.06.22 11:40:00 - [931]
 

Originally by: Syme
Ok so a lot of people donít seem to understand retail marketing.

CCP are doing exactly the right thing in releasing the first collection at exorbitant prices. The early adopters and fashion fanatics will pay over the odds for something that is new even if it is useless.

Think of the initial offerings as the Christian Dior catwalk range; the next will be the Ralph Lauren ready to wear preppy range and then there will be other ranges going all the way down to WallMart/Matalan/C&A made in Bangladesh cheap stuff.

As has been pointed out, none of these vanity items will make a jot of difference until the air quality in stations has been sorted out and we can actually socialise with each other in bars, casinos or public toilets etc. Only if by then the cheaper clothing hasnít been released will I be aggravated.

PS. Not that I undock much these days anyway


I'm not really buying into this analogy. "Christian Dior" in this case, have a world monopoly on the entire clothing retail industry, clothes have literally no manufacturing cost, and the Wal-Mart equivalents will presumably have to be shoddily designed on purpose to lessen their value. Additionally, "Christian Dior" already give away free shirts and sell high end sports cars for the same price as a pair of shoes.

I think most people do understand this, and think this it's... well, just plain dumb.

Azahni Vah'nos
Amarr
Posted - 2011.06.22 11:40:00 - [932]
 

Originally by: CCP Guard
It's all in the eye of the beholder.


Very unprofessional response concidering he is a representative of the company. He must have skipped the PR training class.
I'm all for having a joke around and hanging some ****, but sometimes it isn't wise because you simply incite peoples ire, rather than lightening the mood.

Patches Donnarblizen
Posted - 2011.06.22 11:40:00 - [933]
 

I love the game, but I'm really concernded about the direction eve is heading to...

First, if some people say PLEX prices will get lower or stay the same, thats completely irrational.
PLEX has now more value, because it can additionally be traded for blingbling items. So this can only result in prices going up sooner or later.

Second, from the marketing aspect, this is a interesting move from CCP, because until now PLEXes on the market had always been free play time, so PLEX = lost money for CCP.
With the ability now to exchange PLEX (or Aurum or whatever) to BlingBling Clothes and stuff, the RL money gets back to CCP.

And third and foremost, with this cycle a player can now buy the best ships and modules from CCP (indectly):
Take RL Money ---> Buy Plexes --> Sell Plexes on Eve Market for ISK ---> Buy Ships and Modules as desired ---> The Sold PLEX can be converted in the Item Shop ----> PLEX is gone.

So you have all you want for RL money and CCP has the profit from it.

I personally dont like such dependencies of real life money and games at all, because it imbalances the idea of euqal conditions and the immersion a game reflects.

I dont say I quit my account,yet , because I still love the essentials of the game.
But CCP lost much credibility to me.
They could earn that again if they would fire some of those greediest marketing 'experts', rollback the expansion and say: 'Hey we are going in the wrong direction, sorry, we apologize'....But I think this will never happen.

With regards...

Exus
Die Trying
Circle-Of-Two
Posted - 2011.06.22 11:40:00 - [934]
 

oh and also, dont enter the mad circle of selling uber items for real cash.
you will definitly ruin the game.
vanity items is ok for this, not at those price tho.

Hans Jagerblitzen
Autocannons Anonymous
Posted - 2011.06.22 11:41:00 - [935]
 

Originally by: Futile Rhetoric
Originally by: Syme
Ok so a lot of people donít seem to understand retail marketing.

Clearly, the point of retail marketing is to enrage your customers. Yes. I am glad someone understands it.

It's funny, every single argument I've seen so far in favour of this travesty is quasi-academic. One would almost be inclined to think the people defending CCP in this matter are autistic or something.


You're kidding yourself if you think that the forum community is CCP's target customer for AURUM goods. Only a percentage of Eve players use the forums as well, and usually its the ones that need someplace to vent to feel good about themselves. Thus, there is a disproportionately high number of naysayers and trolls, if the number of people that said they're going to quit the game over this or over that actually represented the real core player base, EvE would have closed shop years ago.

Second, as one of the people likely labeled as "defending CCP" , I'll take quasi-academic and possibly autistic as compliments. Autistic people are pretty damn smart, they simply lack communication capacity, and even quasi-academic is better than not academic at all.

Really though, I don't care so much about defending CCP, they don't need my help. I simply enjoy encouraging those who may be panic-prone but still have a shred of common sense left in them to stick around and wait it out, and be a part of the solution rather than simply complaining that there's a problem. EvE is about community, so I am only serving myself in encouraging those with positive outlooks to keep on playing and having fun, and showing the exit to those that just want to raise hell.


Mashie Saldana
Minmatar
Veto Corp
Posted - 2011.06.22 11:41:00 - [936]
 

Considering how much they are charging for a Monocle, I wonder how much those Penthouse upgrades for the CQ's will be, 500.000 AUR anyone?

eraseravengers
Posted - 2011.06.22 11:42:00 - [937]
 

Originally by: Ay Liz
31 pages and no CCP reply Shocked


Either they are panicking, or they'll wait for this to pass and continue their plans. I for one would rather pay double the sub fee if we'd get weekly content added for free.

Reloadin
Posted - 2011.06.22 11:44:00 - [938]
 

I'd rather they keep some high priced vanity items that aren't meant for every single character in game to possess and introduce some mid range items.

I mean who NEEDS to own the vanity item. Omgosh, I'm not going to login unless I can afford those new boots.

For some people the price of a monocle is trivial, for others it's something to work towards, for the majority it's something they can't afford and don't need.

Wishdokkta CEO
The Riot Formation
KRYSIS.
Posted - 2011.06.22 11:45:00 - [939]
 

Wooaah. Now I am confused...someone clarify for me.

You HAVE to buy these items before you can play the game?

So you have to pay your monthly subs and buy vanity items?

JEESSUUUSSS CCCHHHRRRRIIISSSTTTTT!!!!!!!one11

A bloke earlier said I had to buy a Ferrari 355 before I could get to work, I thought he was ****tin me but it was true!

First that now this!!!

I am unsubbin.

Futile Rhetoric
Posted - 2011.06.22 11:47:00 - [940]
 

Originally by: Syme
Originally by: Futile Rhetoric
Originally by: Syme
Ok so a lot of people donít seem to understand retail marketing.

Clearly, the point of retail marketing is to enrage your customers. Yes. I am glad someone understands it.

It's funny, every single argument I've seen so far in favour of this travesty is quasi-academic. One would almost be inclined to think the people defending CCP in this matter are autistic or something.


Perhaps it is because we arenít emotionally incontinent and like to engage our brains before spewing bile all over the forums.

Rather than using a fashion analogy I should point out how Nvidia and ATI do things. Do they bring out their low end cards when they release a new range, or do they initially bring out their best performers (at prices I choke over) to capture those gamers who regularly change their cards? CCP are just doing the same.

Did you just compare a product that had billions of buckaroos go into it in terms of R&D to an endlessly replicable swath of pixels? And you think the markups are in any way comparable? And you had to engage your brain to do this, yes? Clearly superior aspie genes at work, here.

Ignoring the basest of psychology while talking about marketing? Brilliant. I await more mind-searing insights from you, mister.

Orphan World
Kitzless
Posted - 2011.06.22 11:48:00 - [941]
 

Originally by: Patches Donnarblizen

Second, from the marketing aspect, this is a interesting move from CCP, because until now PLEXes on the market had always been free play time, so PLEX = lost money for CCP.
With the ability now to exchange PLEX (or Aurum or whatever) to BlingBling Clothes and stuff, the RL money gets back to CCP.
... what?

PLEXes were never lost money, because each PLEX was introduced to the game through a dollar/euro purchase - thus CCP made just as much money from normal subscribers as they did from PLEX-users, the difference being that the second group has their game time paid for by someone else.

NeX is indeed a PLEX sink, where every PLEX converted into AUR will be 100% profit for CCP. They're turning a zero-sum feature into a money-making one.

Tronjay the'3rd
Caldari
Blackwater USA Inc.
Against ALL Authorities
Posted - 2011.06.22 11:49:00 - [942]
 

Clearly CCP ingame Marketing Blundered MAJOR.
CCP needs a new ingame marketing manager ASAP.
This outrageous greedy behavior CCP is displaying has to stop NOW.

p.s. CCP should be banned for RMT.

Mahakali
Posted - 2011.06.22 11:49:00 - [943]
 

Edited by: Mahakali on 22/06/2011 11:54:38
Originally by: Myrkala
http://store.eveonline.com

Guristas Hooded Sweatshirt : 39.99$

EVE Logo T-Shirt : 19.99$

NeX Aurum Store:

Virtual Vanity Item, "Space Monocle" : 12,000 Aurum = 4x PLEX = 2x EVE TIME CODES = 2x 35$ = 70$

Laughing


Iīm waiting for a "fix" where the NeX-Store charges 25k Aurum for "shipping costs" to eu-tz-players.
Very Happy

Seriously, CCP, this is so ridiculous, someone should be fired for drug abuse during working hours.

/edit: the market name for benzoylmethylecgonine is filtered

Grey Stormshadow
Starwreck Industries
Posted - 2011.06.22 11:55:00 - [944]
 


Oisin Sandovar
Posted - 2011.06.22 11:55:00 - [945]
 

Originally by: Wishdokkta CEO
Wooaah. Now I am confused...someone clarify for me.
You HAVE to buy these items before you can play the game?
So you have to pay your monthly subs and buy vanity items?



Uh no. You don't need to buy any vanity items in order to play the game. Chill dude.

Raneru
Combat and Recon
Posted - 2011.06.22 11:56:00 - [946]
 

for 4 plex u can get a faction bs and fitting, or 1 item of clothing? Something seems imbalanced there. I wouldn't worry about it though, people will vote with their wallets.

Tinytacohead
Posted - 2011.06.22 11:57:00 - [947]
 

just signing on to agree.. this is a FUKING JOKE CCP. like somebody else said, add a zero to the AUR worth of a PLEX or something, but not this ludicrous garbage. oh, and way to screw up starting a new system - total FAIL!! drink less alcohol while designing your next scheme, I mean scam. Rolling Eyes

Barakkus
Posted - 2011.06.22 11:59:00 - [948]
 

Edited by: Barakkus on 22/06/2011 11:59:31
Might want to check out SOE's station cash amounts.

2000 station cash = $20 USD

2000 station cash will get you 2 or 3 "special" appearance cloaks, 1200-1750 gets you a whole set of appearance armor....you can get a whole room added on to your house for around 1000 station cash...

...probably should either adjust the conversion rate or adjust AUR prices...

Btw, should take out the whole plex conversion and let people buy AUR directly for money anyways, the plex conversion is kind of silly.

Patches Donnarblizen
Posted - 2011.06.22 11:59:00 - [949]
 

Edited by: Patches Donnarblizen on 22/06/2011 12:01:11
Originally by: Orphan World
Originally by: Patches Donnarblizen

Second, from the marketing aspect, this is a interesting move from CCP, because until now PLEXes on the market had always been free play time, so PLEX = lost money for CCP.
With the ability now to exchange PLEX (or Aurum or whatever) to BlingBling Clothes and stuff, the RL money gets back to CCP.
... what?

PLEXes were never lost money, because each PLEX was introduced to the game through a dollar/euro purchase - thus CCP made just as much money from normal subscribers as they did from PLEX-users, the difference being that the second group has their game time paid for by someone else.

NeX is indeed a PLEX sink, where every PLEX converted into AUR will be 100% profit for CCP. They're turning a zero-sum feature into a money-making one.


PLEX is lost money, even if CCP got money for it, the PLEX on the EVE market represent free playing time for someone (else), who normally would have paid for this time, this has now been changed with aurum and the online shop.

Yuki Li
Caldari
Omerta Syndicate
Posted - 2011.06.22 12:01:00 - [950]
 

Originally by: Wishdokkta CEO
Wooaah. Now I am confused...someone clarify for me.

You HAVE to buy these items before you can play the game?

So you have to pay your monthly subs and buy vanity items?

JEESSUUUSSS CCCHHHRRRRIIISSSTTTTT!!!!!!!one11

A bloke earlier said I had to buy a Ferrari 355 before I could get to work, I thought he was ****tin me but it was true!

First that now this!!!

I am unsubbin.


You seem to be missing the point. No, no-one HAS to buy the items, but we also don't need to sub to Eve-Online. We choose to because a) we want to and b) we can.

If the game cost £100 per month to sub there wouldn't be many people playing it, as b) would no longer apply.

The problem is CCP have introduced a set of micro-transactions that are integral to the entirety of walking in stations, that everyone wants a piece of, and then bumped the price up in to the clouds.

In addition to that there has been no clarification or serious response of any kind from CCP as to why prices are as astronomical as they are, just people bleating out their own theories.

CCP love to go on about how fantastic the Eve community is, but here they're pretty much fleecing people who care enough about the game to care making their character as unique as possible.

If SOME of these items were astronomically priced, and others sensibly priced, then okay, those are pimp items, but they're all ridiculously priced (and not particularly special items, either).

Futile Rhetoric
Posted - 2011.06.22 12:04:00 - [951]
 

Originally by: Patches Donnarblizen
Originally by: Orphan World
Originally by: Patches Donnarblizen

Second, from the marketing aspect, this is a interesting move from CCP, because until now PLEXes on the market had always been free play time, so PLEX = lost money for CCP.
With the ability now to exchange PLEX (or Aurum or whatever) to BlingBling Clothes and stuff, the RL money gets back to CCP.
... what?

PLEXes were never lost money, because each PLEX was introduced to the game through a dollar/euro purchase - thus CCP made just as much money from normal subscribers as they did from PLEX-users, the difference being that the second group has their game time paid for by someone else.

NeX is indeed a PLEX sink, where every PLEX converted into AUR will be 100% profit for CCP. They're turning a zero-sum feature into a money-making one.


PLEX is lost money, even if CCP got money for it, the PLEX on the EVE market represent free playing time for someone (else), who npomally would have paid for this time, this has now been changed with aurum and the online shop.

Well aren't you a special kind of special.

100.000 buying $15 subscriptions = 1.500.000 buckaroos.
vs.
50.000 buying $15 subscriptions = 750.000 buckaroos
+
50.000 buying $15 PLEX = 750.000 buckaroos
=
1.500.000 buckaroos.

Once you realise that some people play using PLEX who would not have otherwise bought a subscription -- or take on second accounts, say -- it becomes clear that PLEX is in fact a money-making device.

Nyphur
Pillowsoft
Posted - 2011.06.22 12:04:00 - [952]
 

I'm not surprised that they would test the waters on massively expensive items after WoW's sparkly pony did so well, but to open the shop with nothing BUT massively expensive items shows a complete lack of research. There's a ton of information out there on the microtransaction markets in other MMOs, what motivates people to buy and how the cash shops typically function. There are plenty of people out there with broad MMO experience who could have advised or acted as a consultant on the cash ship. Hell, for me and my co-workers knowing this stuff is practically part of our jobs already.

If they divided all the prices by a factor of ten or twenty and made them destructible on death, it would be quite reasonable and the market for the items could be much better. I could imagine loads of pirates buying monocles to show off their wealth if it'd add another 70-140m to their clone costs. Some already put bounties higher than that on their own heads as a status symbol, a visible monocle in the character image would have much the same effect.

I don't think people will find high microtransaction values reasonable until multiplayer Incarna environments come out. At the moment, these aren't much of a status symbol despite their massive price because we can't really show them off. Even if we could show them off easily, though, I don't imagine prices this high for basic clothing would tempt many people. There are few things I'd pay as much as 2000-12000 aurum for, but they do exist. Bigger quarters being in the 10,000-20,000 range would be reasonable, for example. And I'd pay a lot for a replica Clear Skies style ratty red sofa! But I'll pass on boots that cost more than my entire real life wardrobe, and I don't think I'll be paying more for a metal shotglass stapled to my face this week than I pay in rent.

Hikaru Kuroda
Amarr
Shimai of New Eden
N E X O
Posted - 2011.06.22 12:06:00 - [953]
 

Well, we should start calling Michael Moore.

Barakkus
Posted - 2011.06.22 12:07:00 - [954]
 

Originally by: Nyphur
I'm not surprised that they would test the waters on massively expensive items after WoW's sparkly pony did so well, but to open the shop with nothing BUT massively expensive items shows a complete lack of research. There's a ton of information out there on the microtransaction markets in other MMOs, what motivates people to buy and how the cash shops typically function. There are plenty of people out there with broad MMO experience who could have advised or acted as a consultant on the cash ship. Hell, for me and my co-workers knowing this stuff is practically part of our jobs already.


I'll let them borrow my EQ2 account to check out good pricing :P

Shandir
Minmatar
Brutor Tribe
Posted - 2011.06.22 12:08:00 - [955]
 

For those people who see and know that they can just ignore this crap - it's worth pointing out that they have stated they intend to take away the free clothes we currently have and only let us start with some kind of ugly 'newbie clothes' for new players, or whatever we currently have equipped come money grab day.

So, even for people who're quite happy with the free selection, this is going to start to suck real soon.

Beor0d
Minmatar
Krupp-Stahl
Initiative Mercenaries
Posted - 2011.06.22 12:09:00 - [956]
 

Originally by: Tippia
Originally by: Beor0d
You don't like it? Then don't buy it!
You think it is to expensive? Don't buy it!
Monocles doesn't fit your hair color? Don't buy it!
Don't read the thread? Then don't respond to it!


But you read the first post which is about high prices? What do you expect CCP to do? Give you [insert item] for free?

strive nails
The Tuskers
Posted - 2011.06.22 12:10:00 - [957]
 

Edited by: strive nails on 22/06/2011 12:10:20
Originally by: Futile Rhetoric
Once you realise that some people play using PLEX who would not have otherwise bought a subscription -- or take on second accounts, say -- it becomes clear that PLEX is in fact a money-making device.


someone was questioning this?

solosnake
The Collective
B O R G
Posted - 2011.06.22 12:10:00 - [958]
 

CCP - Jumped the shark?

Futile Rhetoric
Posted - 2011.06.22 12:13:00 - [959]
 

Originally by: strive nails
Edited by: strive nails on 22/06/2011 12:10:20
Originally by: Futile Rhetoric
Once you realise that some people play using PLEX who would not have otherwise bought a subscription -- or take on second accounts, say -- it becomes clear that PLEX is in fact a money-making device.


someone was questioning this?

I'm not entirely sure how else I am to interpret "PLEX are lost money".

Mithfindel
Zenko Incorporated
Posted - 2011.06.22 12:13:00 - [960]
 

Based on a partial read of this thread, I have to say that the skript kiddies & Hydrabreak final fixers should take notes from the uncrowned champions of CCP. This is how you troll people.

...wait, what do you mean "they're serious"?


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