I think that CCP needs to burn its fingers on this one, learn not to do it again.
The EVE community needs to realize that Dust and other console ventures are a THREAT to EVE, not a boon or an augmentation.
If Dust (somehow) succeeds, it will simply signal a long-term shift of CCP from PC/Eve support to more worthless console projects. (Bungie anyone?)
Some say that success in Dust or WoD will allow CCP to invest more resources back into EVE. These people are naive. Dust and WoD will have bugs and flaws and require support. EVE's already lackluster support will be thinned FURTHER and get even worse. (Assuming CCP doesn't start further console projects...)
SO, I suggest: Not only should EVE players NOT purchase the console games - they should make a concerted effort to provide bad online reviews
for the game.
Don't even play it. Make them up. Just flood the game review sites with negative reviews. Damage sales as much as possible. You can do more than just unsubscribe - teach CCP a lesson in the only way they seem to understand - hit their bottom line.
Sink Dust. Sink WoD. And hopefully CCP survives, purges management, and sticks to the one thing they used to be marginally good at doing - supporting EVE.