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Bloodpetal
Mimidae Risk Solutions
Posted - 2011.07.31 03:00:00 - [1]
 

Edited by: Bloodpetal on 19/08/2011 21:51:55
http://en.wikipedia.org/wiki/List_of_cognitive_biases

http://en.wikipedia.org/wiki/Denomination_effect

Denomination effect the tendency to spend more money when it is denominated in small amounts (e.g. coins) rather than large amounts (e.g. bills).[6]


That is why Microtransactions work. Not because there's a perception of over-priced goods.


Troll On.

Jill Xelitras
Xeltec services
Posted - 2011.07.31 03:05:00 - [2]
 

Helpful list is helpful.

Thank you,

Jill.

Grey Stormshadow
Starwreck Industries
Posted - 2011.07.31 03:12:00 - [3]
 


Bloodpetal
Mimidae Risk Solutions
Posted - 2011.07.31 03:15:00 - [4]
 

I have a proposal for you.


Create "Clothing Retail Packs"


Sell 10 shirts for 3000 AUR.

You get the same value and prices sold, and you promote players reselling them in the in game markets. Noone wants 10 Shirts, you get the same value and probably the same number of transactions on going, and people can actually buy a shirt for a "reasonable" price.


Akita T
Caldari Navy Volunteer Task Force
Posted - 2011.07.31 03:17:00 - [5]
 

They screwed up big time with the pricing levels.
NEX stuff should have cost on average 1/10 or even 1/100 of what it costs now on average.
But it should have been destructible.

Takamori Maruyama
Amarr
Red Federation
RvB - RED Federation
Posted - 2011.07.31 03:19:00 - [6]
 

to solve this problem is very simple.
Just price stuff between 1-10 dollars price.
And done, people wont rage over the price and you guys can focus back in fixing bugs.

Fix Lag
Posted - 2011.07.31 03:32:00 - [7]
 

Originally by: Akita T
They screwed up big time with the pricing levels.
NEX stuff should have cost on average 1/10 or even 1/100 of what it costs now on average.
But it should have been destructible.


CCP is utterly incompetent at basic supply and demand equations; more news at 11.

Akita T
Caldari Navy Volunteer Task Force
Posted - 2011.07.31 03:33:00 - [8]
 

Originally by: Fix Lag
CCP is utterly incompetent at basic supply and demand equations; more news at 11.

The only bad part is that we can't profit (much) from this one... unlike the stuff from Dominion and Tyrannis (and several others before).

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.07.31 04:21:00 - [9]
 

Edited by: Bloodpetal on 31/07/2011 04:25:43

I really want to see this work, but not at the current prices, and I'm strongly voicing my opinion at the perception of the pricing and its effects.


I think the aggressive advertising from CCP is pretty obviously to get things rolling when it's not moving forward. I think it's almost as though they think that the players somehow MISSED their store.

I'm sure your "metrics" are showing players aren't looking at the store enough.

I'm sure I can explain to you why I am not surprised.

Because there's nothing I can or will actually "oogle" that's in that store for the prices you have. I don't even bother looking at the new goods because I presume DE FACTO that they're prices I'm not willing to pay.

I have no doubts that I'm not the only person that does this. And I'd be surprised at why you'd be surprised at why (picks number from nether regions) 5% of the player base even bothers looking at it. On the first day that you even mention that there's new items in the store, and then never again.


Look at the rebates that people got, and I think it's getting pretty clear that their initial enthusiasm is getting readjusted.


The Rebates are an interesting thing to consider moving forward.



The Escapist Video is the most clear presentation of why the things that are being done aren't working. I'm going to refer to this era of the Nex Store as "CCP Gone Wild (Marketing School meets Real Life)"



Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 17:12:00 - [10]
 

Quote:
2,500 AUR to 4,000 AUR, these affordable pieces are not only gorgeous, but every fashionable capsuleer will want to add these fine items to their collections.



hahah, I finally read that line correctly.

3500 AUR = 350M ISK = $20 = Affordable virtual clothing.


ARE YOU SERIOUSLY OFFENDING OUR INTELLIGENCE?


This is the last line, for real. I can not take having my intelligence offended.

You can say a lot of things, but shoving the word "affordable" down our throats at these prices is disgusting.

It's on.





J Kunjeh
Gallente
Posted - 2011.08.02 17:42:00 - [11]
 

Originally by: Bloodpetal

http://en.wikipedia.org/wiki/List_of_cognitive_biases

http://en.wikipedia.org/wiki/Denomination_effect

Denomination effect the tendency to spend more money when it is denominated in small amounts (e.g. coins) rather than large amounts (e.g. bills).[6]


That is why Microtransactions work. Not because there's a perception of over-priced goods.



And as usual, CCP is breaking the mold. Kudos to them for trying something different (I still hope to see lower priced items though).

Ranger 1
Amarr
Ranger Corp
Posted - 2011.08.02 17:50:00 - [12]
 

Originally by: Bloodpetal
Quote:
2,500 AUR to 4,000 AUR, these affordable pieces are not only gorgeous, but every fashionable capsuleer will want to add these fine items to their collections.



hahah, I finally read that line correctly.

3500 AUR = 350M ISK = $20 = Affordable virtual clothing.


ARE YOU SERIOUSLY OFFENDING OUR INTELLIGENCE?


This is the last line, for real. I can not take having my intelligence offended.

You can say a lot of things, but shoving the word "affordable" down our throats at these prices is disgusting.

It's on.







Few, if any, people will be spending money for these items.

Quite a few will probably end up spending ISK for these items.

That being said, I agree with Akita.

Quote:
They screwed up big time with the pricing levels.


Much lower cost but destructable even when worn would be my preference as well.

Pytria Le'Danness
Posted - 2011.08.02 18:00:00 - [13]
 

Originally by: Bloodpetal

ARE YOU SERIOUSLY OFFENDING OUR INTELLIGENCE?



Yes. Yes, indeed they are. I also like how Hilmar spoke about compromise and reacting in the video, while at the same time saying that currently CCP is fully focussed on making clothes. That's what I wanted to hear, yeah. Mad

I've recently begun playing World of Tanks. It's mindless fun and all, and even if someone paid oodles of money on in-game gold to buy a tank I don't care much if he blows me up, since even a defeat earns me money. And if I were to invest some RL cash into tanks (I haven't yet, read about some outrageous prices there as well but haven't done the maths yet) it's at least something I can show others and shoot them into the face with it.

What's a monocle compared to a fun little engine of destruction?

Oh well. See you in Malinovka or so Very Happy

Barbelo Valentinian
Gallente
The Scope
Posted - 2011.08.02 19:22:00 - [14]
 

Isn't part of the reason the NeX items are so expensive is to absorb some of the (apparently) large amounts of PLEX sitting in some peoples' hangars doing nothing?

i.e. the idea is that a lot of people are playing EVE f2p, and hoarding PLEX, so the purpose of the high prices for NeX items was to get the PLEX out of the system for accounting purposes.

Perhaps someone with more economic savvy could explain?

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 19:31:00 - [15]
 

Edited by: Bloodpetal on 02/08/2011 19:42:25
Edited by: Bloodpetal on 02/08/2011 19:38:50
Edited by: Bloodpetal on 02/08/2011 19:37:36
Edited by: Bloodpetal on 02/08/2011 19:37:15
Originally by: Barbelo Valentinian
Isn't part of the reason the NeX items are so expensive is to absorb some of the (apparently) large amounts of PLEX sitting in some peoples' hangars doing nothing?

i.e. the idea is that a lot of people are playing EVE f2p, and hoarding PLEX, so the purpose of the high prices for NeX items was to get the PLEX out of the system for accounting purposes.

Perhaps someone with more economic savvy could explain?



If that were true, then they would have made many items very cheap to attract the maximum amount of crowds to get the plex off the market ASAP.

Meaning, 100,000 players buying 1 plex to buy 1,000 in Aurum is more effective than getting 100 people to buy 2 PLEX to buy some items.

In terms of volume to be consumed, they could have made much more cheap items out the door and raised the prices consecutively.

They've done the opposite, so no, I don't think they want PLEX off the market - they want grossly over-priced goods to "stand out" and say "Look, our clients are willing to pay this much for 'affordable' nonsense".


They don't want to make things affordable, or to get PLEX, they want to make their community look like a group of elitist pricks that might actually spend money on over-priced virtual goods that are more expensive than their real life equivalents - except the shoes, those are from discount polyester sewn from poor mimatars apparently - because apparently polytextiles for clothing is grossly more expensive than any pair of boots or shoes using leather could ever be.

CCP is out of touch, the Greed is Good newsletter is above and beyond "toilet reading" and a perspective that is invasive in the whole global economy still, and while most corporations are getting in tune with the true nature of "marketing" - which is to attract customers not through the value of their products, but with their ability to cater and attract clients through ideals and principles, they are doubling back on that and fallen into the general concept of "marketing" as a way to "tell their clients what is best for them".


This will fail, as any first-time business man can tell you after they fall flat on their face thinking they can do this method of sales. They aren't "marketing" goods. They're telling you what you want.


http://en.wikipedia.org/wiki/Marketing

Quote:
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[1]


Quote:
Marketing is used to identify the customer, satisfy the customer, and keep the customer.

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 19:57:00 - [16]
 

Edited by: Bloodpetal on 02/08/2011 20:14:55
Quote:
Marketing is used to identify the customer, satisfy the customer, and keep the customer.


Taking that concept into consideration, either we are not the NEX Stores customers. Or, they think the prices will satisfy us, if they think we are the customers, or that they think that over-priced goods will keep us coming back, if we choose to purchase the goods.

Let's break this down.

Identifying the Customer

The average EVE Player is not the Customer for the NEX Store. Period. If it was, then they wouldn't have 350 Million ISK items for a SHIRT. The average EVE Player as you can see in the Q3 2010 Report, the average amount of ISK in a players wallet is in the 350M ISK Range. This report IS a year old, but I doubt inflation has gone so rampant in EVE that that has more than doubled, at most.

http://cdn1.eveonline.com/community/QEN/QEN_Q3-2010.pdf


This essentially means, that the initial pricing determined that if the NEX could sell 1 shirt to each player in EVE, then they would WIPE OUT THE MAJORITY OF THEIR WALLET attempting to buy it with ISK.

That is why this nonsense of "well, you can buy it with ISK" is stupid. The NEX Prices with the current prices are NOT designed for the average player to purchase with ISK.

So, no, this isn't for the average customer. Saying that the average player has 350M ISK and they have to spend about 30% to 100% of their average wallet at any given time to purchase ONE Item of clothing is totally clueless, and totally bigoted sales.

You might as well be selling $100 slices of cheese on the poorest streets of the poorest cities in the world and wonder why you can barely sell any.


Satisfying the Customer.


For those which do decide to purchase any of these items, CCP has clearly stated that the vanity items are priced in such a fashion that you aren't purchasing the items for your own satisfaction, you're purchasing them to rub in the faces of all those other players.


The prices are NOT MEANT to be reasonable, because they don't satisfy the reasonable mind, and then they want to stuff it down our throats that the prices are "affordable" when the average player, who will purchase with ISK, can't even spend less than 30% of their wallet to get the items.

So, it is "empowering" "rich" players through "jealousy". The Monocle is literally for the "are you jelly" effect.

But, the AVERAGE EVE Player is 31 years old and RISING.

And they're using a sales technique aimed at the Adolescent mentality.

So no, they're not trying to satisfy their customers, they're trying to DISSATISFY other customers through satisfying a small minority who think on the level described above.



Keep the Customer


So, given the top two notable mentions, how do they expect to keep customers?

I really don't know. Eventually even the adolescent minded individuals are going to figure out that noone really gives a steaming crap about their <insert over-priced virtual good here> and that they really aren't gaining anything by acquiring those goods.

To the average player who may or may not use walking on stations, the only way that they can expect to continue to sell "fashion" is to make it more than "fashion".

To complete a set of clothing would take more than $100 at current prices, and to give that satisfaction for pure vanity, who is going to actually decide that it's valuable enough to satisfy those goals - because one vanity item is hardly enough to justify a significant change to your clothing. Very few. This also justifies the "non-destructible" element. By making items non-destructible and using false reasoning such as "well, clearly noone would fly with those clothes if they were destructible" because, you know, if we have a 'party' in Jita, and you're in Amarr why would you fly with your clothes on?

The only way you keep the adolescent and overly rich included in this scheme is to make sure that they don't feel slighted by the general balance and justice of EVE...



Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 20:12:00 - [17]
 

Edited by: Bloodpetal on 02/08/2011 20:13:42
You wouldn't actually want some "pleb" to destroy your monocle, would you?

No, that wouldn't be satisfying in the whole "are you jelly" scheme. No would it.

Because, if there was some sense of justice and equality to be gained by this scenario, it would be that I get to destroy your "stuffz" even though you're rich, I get to be the great balance maker by doing so.


No, but no. Not with the NEX. Your wealth makes you special, in every way. Why wouldn't it? Why would the average player care, anyways. He's not going to use the NEX.

Well, it's the whole point and problem with this flaw. They are out of touch. They are being greedy, and making decisions on greed.

"If we make things expensive, then we'll attract a crowd with enough money to purchase the goods for ISK, and then we'll generate negative attention to those items, which will attract players who want to be 'equal'. By doing so, to make sure that players feel sufficiently powerless against this over-priced virtual goods we'll make them indestructible, which will satisfy the crowd with the mentality to buy these items - since they're not interested in the true value of EVE's nature of balance and the rise and fall of the meekest and the greatest. After doing so, will simply justify everything by saying "But you can buy it with ISK!"


Which will all be senseless because the average if player isn't the target audience, because they don't have the ISK in value to purchase it. However, they will insist that the prices are totally "affordable", even though to acquire with ISK at value will be over 30% of the market.

Examining the JITA markets shows that although multiple items are for sale, the average sale of female items is actually less than 1 item per day on average.

The Male items tend to be about the same sale per day of less than one, EXCEPT for Precision Boots which took a sudden up-turn as of the, drum-roll, 1000 AURUM gift, of those, over 100 ITEMS have been sold, but at a price of 25 Million ISK. Down from 50M ISK.

Meaning that the AVERAGE EVE Player believes that the price of the Precision Boots is worth at least HALF of what they were being sold off at 50M ISK.

25 M ISK Boots = 250 AURUM in VALUE.

Less than 25% OF Their actual AURUM Price. Also keep in mind that there is a large flood of these items as over 100,000 players also got these items, and prices are still dropping precipitously as prices on some of the boots are going BELOW 19M ISK as well.


So, giving Free AURUM and flooding a market might actually tell us what EVE Players really think a fair price is, which probably isn't too out of line of what players are demanding the prices be, at least 1/4 to 1/10th of their current prices across the board.


But, The NEX devs and CCP in general is going to be out of touch, greedy and INSULTING to our intelligence on what WE THINK is "affordable".

That is clearly a fact at this point, since the idea of "marketing" is lost on the sales department clearly, since they now have their own little toy.


inexistin
Rubbish and Garbage Removal
Posted - 2011.08.02 20:42:00 - [18]
 

Originally by: Barbelo Valentinian

i.e. the idea is that a lot of people are playing EVE f2p, and hoarding PLEX, so the purpose of the high prices for NeX items was to get the PLEX out of the system for accounting purposes.



I usually rage when I read this kind of comments, but then I remind myself that if all people were smart, who'd be taking the garbage out?

So, to help you out a bit: Where do those PLEX's come from? Aren't they bought with real money and then sold in-game for iskies? Doesn't that mean that someone pays extra so that another person can play?

In my view, that's not f2p. That's just redirecting expenses to someone else who can and wants to afford them.

Barbelo Valentinian
Gallente
The Scope
Posted - 2011.08.02 22:03:00 - [19]
 

Edited by: Barbelo Valentinian on 02/08/2011 22:16:00

Originally by: inexistin
Originally by: Barbelo Valentinian

i.e. the idea is that a lot of people are playing EVE f2p, and hoarding PLEX, so the purpose of the high prices for NeX items was to get the PLEX out of the system for accounting purposes.



I usually rage when I read this kind of comments, but then I remind myself that if all people were smart, who'd be taking the garbage out?

So, to help you out a bit: Where do those PLEX's come from? Aren't they bought with real money and then sold in-game for iskies? Doesn't that mean that someone pays extra so that another person can play?

In my view, that's not f2p. That's just redirecting expenses to someone else who can and wants to afford them.


PLEX represents game time. People sell PLEX in-game for quick isk injections, but people buy PLEX in-game with isk so that they can play for free (i.e. they don't have to subscribe). People who make tons of isk (through legitimate or, ahem, illegitimate means) are able to buy tons of PLEX and don't have to subscribe, they can play for free.

Obviously the PLEX has been paid for, so CCP have gotten the cash for that game time.

However, hoarded PLEX represent log-in time that CCP owes whoever holds it. I think the idea that I heard about this was that in some forms of accounting (either Icelandic tax accounting or some other form of accounting that CCP may have to use), that hoarded PLEX is a liability, in that it might count as something CCP owes.

At least, this is what I read somewhere (I think on the Goon analysis of CCP's accounts that was done recently), I was wondering if it's true, and part of the motivation for removing PLEX from the system (i.e. transforming it from time CCP owes into a virtual good).

If it's true, it partly explains the ridiculous prices - because some players do indeed have ridiculous amounts of isk and PLEX, and the high prices are designed for them, so the PLEX is removed from the game in large chunks.

tl;dr AURUM is a heatsink for too much PLEX sloshing around in the game - true or false?

Ghoest
Posted - 2011.08.02 22:09:00 - [20]
 

Originally by: Akita T
They screwed up big time with the pricing levels.
NEX stuff should have cost on average 1/10 or even 1/100 of what it costs now on average.
But it should have been destructible.


this

Stitcher
Caldari
Posted - 2011.08.02 22:10:00 - [21]
 

Originally by: Takamori Maruyama
And done, people wont rage over the price...


hate to break it to you, but they would. There are some people about for whom the whole NeX store is pure heresy and a source of endless frothing rage, regardless of the pricing.

Quote:
and you guys can focus back in fixing bugs.


They never stop. Ever. It's just that there are a freaking LOT of them and it takes time to fix a bug.

Ghoest
Posted - 2011.08.02 22:12:00 - [22]
 

Originally by: Bloodpetal

http://en.wikipedia.org/wiki/List_of_cognitive_biases

http://en.wikipedia.org/wiki/Denomination_effect

Denomination effect the tendency to spend more money when it is denominated in small amounts (e.g. coins) rather than large amounts (e.g. bills).[6]


That is why Microtransactions work. Not because there's a perception of over-priced goods.


Troll On.



Except it doesnt work -its failure.
The smaller denominations was a good idea, but it was married to some very bad ideas.

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 22:19:00 - [23]
 

Edited by: Bloodpetal on 02/08/2011 22:19:08
Originally by: Ghoest


Except it doesnt work -its failure.
The smaller denominations was a good idea, but it was married to some very bad ideas.



Evidence.

You're just stating things without any sources.

Explain to me the phenomenon that willing to buy a few things for smaller prices is much more attractive to people than buying 1 thing for a bigger price.


The Precision boots are a point of this, 100's have been sold for 1/5th the value of their AUR Value.

Meaning that by making AUR and those boots "worthless" by giving them out for free they have created a 2.5B ISK A DAY MARKET.



Jen Oniera
Yurai-Tenshin Zaibatsu
Posted - 2011.08.02 22:24:00 - [24]
 

You know, I am pretty certain the point of the exchange rate between ISK and Aurum is to get all those people with billions of ISK to buy PLEX on the market to convert to Aurum.

I doubt CCP expect many people to actually buy a PLEX at 20euros just to buy a shirt, but 360 million ISK is pocket change to a great many.

Eventually, it'll create a shortage of PLEX on the market, ISK value of PLEX will climb, encouraging more people to buy them to sell on the market and that's where the cash injection arrives.

It does all rely on the item in the NeX actually being nice things to buy. Clothing in a colour other than grey would be a good start. And maybe other accessories for your WiS bars, nightclubs and whatever CCP are actually planning on doing. All that relies on players acting being able to meet each other in station.. no point buying shoes just to walk around your CQ..

Amsterdam Conversations
Posted - 2011.08.02 22:32:00 - [25]
 

No other online game uses CCP's MT model. There's a reason why: No other game lets players buy MT money with ingame money.

So, the only reason why CCP gets money from MT: The people who buy the NeX stuff don't actually pay the real money for it.

I bet NO ONE (and I mean no one) would pay the NeX prices with real money.

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 22:49:00 - [26]
 

Edited by: Bloodpetal on 02/08/2011 22:50:42
Originally by: Amsterdam Conversations
No other online game uses CCP's MT model. There's a reason why: No other game lets players buy MT money with ingame money.

So, the only reason why CCP gets money from MT: The people who buy the NeX stuff don't actually pay the real money for it.

I bet NO ONE (and I mean no one) would pay the NeX prices with real money.


PLEX = $20.


What do people not understand.


SOMEONE buys the PLEX for $20.

At the cost of 350M per Plex, that is the AVERAGE EVE PLAYERS TOTAL WALLET. So if 1 Shirt = 350M, then the AVERAGE Players TOTAL wallet must be consumed to buy ONE SHIRT.

So that is not "intelligent pricing".

inexistin
Rubbish and Garbage Removal
Posted - 2011.08.02 23:07:00 - [27]
 

Originally by: Barbelo Valentinian

Obviously the PLEX has been paid for, so CCP have gotten the cash for that game time.



My sincere apologies, this is the point most people do not get when they think about PLEX.

Originally by: Barbelo Valentinian


However, hoarded PLEX represent log-in time that CCP owes whoever holds it. I think the idea that I heard about this was that in some forms of accounting (either Icelandic tax accounting or some other form of accounting that CCP may have to use), that hoarded PLEX is a liability, in that it might count as something CCP owes.




I'm no lawyer, but, from a legislative point of view, PLEX = game time, not money. So all CCP would owe thi players would be game time, which shouldn't really be a problem.

Originally by: Barbelo Valentinian


At least, this is what I read somewhere (I think on the Goon analysis of CCP's accounts that was done recently), I was wondering if it's true, and part of the motivation for removing PLEX from the system (i.e. transforming it from time CCP owes into a virtual good).




I think the idea here is not to remove the PLEX from the system, but rather to use it to turn more ISK into real life cash for CCP. The PLEX thingy is, as it was said in the article you mentioned (can't remember where I read it, but I know I did), a way to indirectly convert isk to real life currency and vice-versa, avoiding international currency legislation and what not. Therefore, the PLEX and it's official role (a way to purchase game time) are here to stay.

Originally by: Barbelo Valentinian


If it's true, it partly explains the ridiculous prices - because some players do indeed have ridiculous amounts of isk and PLEX, and the high prices are designed for them, so the PLEX is removed from the game in large chunks.




I know of quite a few people who hoard PLEX, but most of them don't do it out of boredom, they do it because it will have a (relatively) stable value for a long period. They have intentionally driven the PLEX prices up (anyone remember when they were 250 million?) so that they don't become too cheap and lose all value. Think of it as playing the stock market - do it right, and you're set for life.

Funny thing is, though, that it's not these PLEX-holders that I have heard of as wanting to buy stuff from the NEX, but those people who have ****tons of isk and nothing to do with them (read: carebears that log off when a CTA is called). One guy was bragging just the other day of getting himself a clone worth 100 billion isk, or something like that, by buying implants and stuff from the NEX. He's friggin mental, but that's another problem.

Barbelo Valentinian
Gallente
The Scope
Posted - 2011.08.02 23:09:00 - [28]
 

Originally by: Bloodpetal
Edited by: Bloodpetal on 02/08/2011 22:50:42
Originally by: Amsterdam Conversations
No other online game uses CCP's MT model. There's a reason why: No other game lets players buy MT money with ingame money.

So, the only reason why CCP gets money from MT: The people who buy the NeX stuff don't actually pay the real money for it.

I bet NO ONE (and I mean no one) would pay the NeX prices with real money.


PLEX = $20.


What do people not understand.


SOMEONE buys the PLEX for $20.

At the cost of 350M per Plex, that is the AVERAGE EVE PLAYERS TOTAL WALLET. So if 1 Shirt = 350M, then the AVERAGE Players TOTAL wallet must be consumed to buy ONE SHIRT.

So that is not "intelligent pricing".



He said "don't actually pay the real money for it". Of course he is aware that somebody paid real money for it, and got some isk with which they presumably bought some useful stuff like spaceships and modules, etc.

But one type of person who bought the PLEX off the above person with isk, i.e. the type of person who has ****tons of isk and PLEX - that's the person who's not going to bat an eyelid at the prices.

I don't think CCP seriously expects the average player who either buys a PLEX for straight up game time, or buys a PLEX to buy spaceships, to buy the NeX stuff. It's the people who have either legitimately or illegitimately gotten humungous amounts of isk and/or PLEX, those are the people NeX is aimed at at present.

I think CCP will probably eventually sell stuff at prices average players can afford, but it seems they feel they have to do this "bleeding off" of isk/PLEX first, it seems to have a macro purpose for CCP at the moment, over and above the usual type of MT (bits of vanity fluff, a few boosts nere and there, all at affordable prices).

Bloodpetal
Mimidae Risk Solutions
Posted - 2011.08.02 23:57:00 - [29]
 



I don't see a differentiation on who "buys plex" with the intention of buying clothes and those that use it for ISK.

ISK buys a real value service, 30 days game time.

So, ISK = a $15 to $20 equivalent value per equivalent PLEX Conversion.

Whenever you spend 350M ISK, you COULD HAVE bought game time and 'saved' yourself $15-$20.

One way or another, saying "someone wouldn't spend real money" is insignificant. Someone is.


Ghoest
Posted - 2011.08.03 02:43:00 - [30]
 

Originally by: Bloodpetal
Edited by: Bloodpetal on 02/08/2011 22:19:08
Originally by: Ghoest


Except it doesnt work -its failure.
The smaller denominations was a good idea, but it was married to some very bad ideas.



Evidence.

You're just stating things without any sources.

Explain to me the phenomenon that willing to buy a few things for smaller prices is much more attractive to people than buying 1 thing for a bigger price.


The Precision boots are a point of this, 100's have been sold for 1/5th the value of their AUR Value.

Meaning that by making AUR and those boots "worthless" by giving them out for free they have created a 2.5B ISK A DAY MARKET.






Ummm you didnt provide any evidense either when you said "micro Transactions work."

But essentially everyone knows Im right.


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