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blankseplocked Incentives for large Aurum purchases.
 
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dfred
Posted - 2011.07.30 08:11:00 - [1]
 

Got this idea off of vindicia.com

"Virtual-goods business models usually leverage virtual currencies as a form of aggregation—typically to entice customers to buy a larger amount of credit and purchase goods and products they want. Since transaction costs are a larger percentage for lower price points, it makes sense to offer incentives for large credit purchases. For example, if $1 amounts to 100 credits, offer a bonus promotion of 600 credits for $5."

Since the prices of items in the Nex are likely to remain fairly high I thought that something similar could be applied for EVE. Something like 1000 more aurum for 2 plex, 4500 more aurum for 6 plex, etc. It's just an idea I wanted to bring up since I was doing some research on MT's. *Putting on Flame ******ant suit* Flame on if you must.

Zirse
Minmatar
Brutor Tribe
Posted - 2011.07.30 08:15:00 - [2]
 

Not a bad idea.

I don't really care about MT one way or another, but I'd be surprised if CCP didn't implement this at one point or another.

Reana Shadows
Caldari
Damocles Society
Quebec United Legions
Posted - 2011.07.30 21:35:00 - [3]
 

Originally by: dfred
Got this idea off of vindicia.com

"Virtual-goods business models usually leverage virtual currencies as a form of aggregation—typically to entice customers to buy a larger amount of credit and purchase goods and products they want. Since transaction costs are a larger percentage for lower price points, it makes sense to offer incentives for large credit purchases. For example, if $1 amounts to 100 credits, offer a bonus promotion of 600 credits for $5."

Since the prices of items in the Nex are likely to remain fairly high I thought that something similar could be applied for EVE. Something like 1000 more aurum for 2 plex, 4500 more aurum for 6 plex, etc. It's just an idea I wanted to bring up since I was doing some research on MT's. *Putting on Flame ******ant suit* Flame on if you must.


CCP is discovering the harsh reality that prices are inelastic when it come to vanity itemsLaughing


 

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