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CCP Fallout

Posted - 2011.07.08 10:32:00 - [1]
 

CCP Zinfandel's newest dev blog gives us information about the Noble Exchange's pricing strategy. You may read the blog here.

DE version
RU version

ChromeStriker
Posted - 2011.07.08 10:39:00 - [2]
 

Edited by: ChromeStriker on 08/07/2011 11:42:15
Edited by: ChromeStriker on 08/07/2011 10:53:43

First Very Happy

Edit:
ok.... ok kinda makes sense....

Edit again: ok turns out what i thought was infact what it is, and is prorobly why i thought what i thought in the first place

CCP Zinfandel

Posted - 2011.07.08 10:40:00 - [3]
 

Hey guys,

Important note here. This is about learning. We need to learn about this stuff. We are just dipping our toes into the water here, seeing how this all works while being careful not to mess up the economy. So far, we've been successful at protecting the EVE economy. PLEX prices on the ISK market are currently unaffected.

We aren't making a lot of money but that's not the point.

Any questions?

J Kunjeh
Gallente
Posted - 2011.07.08 10:40:00 - [4]
 

Hmm...well, happy to read about the tiered pricing from the horses mouth, but it was a rather underwhelming Dev blog. I guess I expected more pictures showing the various items in the different tiers rather than one pic that doesn't differentiate the tiers at all. Guess I'll just have to keep watching the NeX store to truly understand the pricing structure.

El'Niaga
Minmatar
Republic Military School
Posted - 2011.07.08 10:40:00 - [5]
 

Okay looking at this did marketing get a degree in marketing?

I mean seriously your low tier items are the price of a single plex....way to not sell through overpricing.

I mean more power to you but I'm not wasting a PLEX to buy 1 clothing item. I don't see many folks doing that either.

Agrikaan
Amarr
Defensores Fidei
Curatores Veritatis Alliance
Posted - 2011.07.08 10:42:00 - [6]
 

EVE - The Space Barbie.

CCP Zinfandel

Posted - 2011.07.08 10:46:00 - [7]
 

Downtime starts in 15 minutes and will make some small tweaks to the store goods at that time (and add a few new items.)

Atai Pekoe
Posted - 2011.07.08 10:48:00 - [8]
 

good thing you start to explain this to us. i like the concept and i think this could work. i really like the idea of having design studios in new eden and you can choose to wear a really expencive jacket from "Bugo Hoss Jita" or something. Or you just buy your ten Dollar Jeans from some crappy store and be happy withit cause it fits your style.

keep telling us more. i think we all have to handle this very carefully cause i dont think there is another MMO out there with this kind of item-price-strategy (proof me wrong?!?) ...it COULD become a great concept... like i said!

Reachok
Amarr
Wrecking Shots
BricK sQuAD.
Posted - 2011.07.08 10:49:00 - [9]
 

Seriously, your lowest tiered items should be in the few thousand isk range. Undoubtedly you'll sell a few PLEX priced items. You should consider selling BPC's of some of your items. Those would probably bring in some money and start a whole new profession in EvE.

Joao Duarte
Selflessness
Posted - 2011.07.08 10:49:00 - [10]
 

Will we ever be able to manufacture store items in game or will they always be the product of "spontaneous generation" in New Eden?

Water MEI
Posted - 2011.07.08 10:50:00 - [11]
 

can we please have more style? maybe a frilly loose skirt or cute high heels (hopefully in the lower - med tier) :)
maybe a suit/tux for guys and some sweater n stuffs.
(unless they don't really fit into the whole eve atmosphere... )

keep up the good work!

CCP Zinfandel

Posted - 2011.07.08 10:51:00 - [12]
 

It takes a lot more work to be able to make a system where the players can make the goods. We will do it. We want that very much. But it's going to take time. All of these goods are going to be a lot more fun if they are being made by players.

Kheeria
Posted - 2011.07.08 10:54:00 - [13]
 

Edited by: Kheeria on 08/07/2011 10:54:20
Originally by: Atai Pekoe
good thing you start to explain this to us. i like the concept and i think this could work. i really like the idea of having design studios in new eden and you can choose to wear a really expencive jacket from "Bugo Hoss Jita" or something. Or you just buy your ten Dollar Jeans from some crappy store and be happy withit cause it fits your style.

keep telling us more. i think we all have to handle this very carefully cause i dont think there is another MMO out there with this kind of item-price-strategy (proof me wrong?!?) ...it COULD become a great concept... like i said!


Did you fall and hurt your head? Paying $40-80 for a virtual item is insane.... What will you do if eve is shut down? Ask CCP to send you a real skirt or monocle? And CCP, pricing strategy is clearly not for you, lets say the monocle was $5 or $3, how many more would've bought it? I know I even might, but with prices like these I won't even enter the NeX again to even check your new items. Stupidity in 0's and 1's IMHO.

CCP Zinfandel

Posted - 2011.07.08 10:54:00 - [14]
 

I've got one pair of "cute high heels" coming in the next month.

The suits and tuxedos and such are being developed as part of our "corporate collection" which is months from now. We are in the "military collection" now. Also coming up is our "cyberpunk collection."

I've seen some amazing sketches from our fashion designer for the cyberpunk collection. I may have to create a female character one of these days.

Black Dranzer
Caldari
Posted - 2011.07.08 10:55:00 - [15]
 

Edited by: Black Dranzer on 08/07/2011 10:56:00
Quote:
Mid-tier outfits will be priced such that an outfit will total approximately 3-4 PLEX, depending on individual elements.

Please visit your user settings to re-enable images.

Marsaac
Minmatar
Immortalis Inc.
Shadow Cartel
Posted - 2011.07.08 10:55:00 - [16]
 

I have to say that I think that 1 PLEX for the cheapest outfit is quite an overprice, everything in the Eve universe has always been priced realisticly in comparison to other items up until now, I understand that charging the equivalent of 50000 ISK for a fashionable Armani tuxedo wouldn't bring much revenue but charing 300 mil for an outfit that needs patches to hold together just feels like ruining the RP feel of this game and that's coming from a non RP:er.

Imigo Montoya
Wildly Inappropriate
Goonswarm Federation
Posted - 2011.07.08 10:56:00 - [17]
 

When the low end virtual outfit costs as much as a high end faction cruiser (such as a faction fit Cynabal), there's no contest for which purchase gets my money, whether it's ISK or Dollars.

In fact, I think I'm going to buy another couple more and name them "Pants" and "Shirt".

Jada Maroo
Posted - 2011.07.08 10:57:00 - [18]
 

Edited by: Jada Maroo on 08/07/2011 10:59:44

So basically we've seen the end of free character creator updates, minus the new tattoos when they get them working.

No more new clothes, no more near hairstyles, no more jewelry... unless you pay through the butt for them.

Congratulations, CCP, you managed to make a feature I was enthusiastic about, Incarna, into something I wish would just go away. Zin, you're just clueless about how to make a game enjoyable, you know that?

Seriously, your participation in it has just sucked the fun right out of this whole expansion.

Dsnakes
Posted - 2011.07.08 10:57:00 - [19]
 

So if I understood well the cheap outfit equal one PLEX, so a single item is around 4-5$.

Not that I care that much, but its a little far from microtransaction, you should really think about single items for 1/10 of a PLEX or something. The games that make money with this kind of economy do it by selling thousands of items under a $ not a few at 10$.

El'Niaga
Minmatar
Republic Military School
Posted - 2011.07.08 10:57:00 - [20]
 

How is the Amarr empire not bankrupt for clothing their slaves at this price?

Just a thought....

Joao Duarte
Selflessness
Posted - 2011.07.08 10:58:00 - [21]
 

Originally by: CCP Zinfandel
It takes a lot more work to be able to make a system where the players can make the goods. We will do it. We want that very much. But it's going to take time. All of these goods are going to be a lot more fun if they are being made by players.


That's good to hear. CCP has been going towards ending npc-made products in New Eden and that's the way to go and in that regard the store seems to be a backwards step. But then again if players can make the items you would probably have a hard time selling them... unless you would sell the BPOs for the items in the store?

Atai Pekoe
Posted - 2011.07.08 10:58:00 - [22]
 

Originally by: Reachok
Seriously, your lowest tiered items should be in the few thousand isk range. Undoubtedly you'll sell a few PLEX priced items. You should consider selling BPC's of some of your items. Those would probably bring in some money and start a whole new profession in EvE.


i dont know, i like the idea to have to save some money for thing you "like" to have but you dont really "need". that is more like in real life. i can buy me a 3 dollar t-shirt or i really want this absolutely awesome 60 dollar t-shirt made by BLA with this freaking grafic printed on it.

i think this really could work. and this makes me happy cause i finally see some strategy... or at least SOMETHING behind this NexStore Thing ^^

AnzacPaul
Perkone
Posted - 2011.07.08 10:59:00 - [23]
 

Can I ask how it is justified in the Eve universe that a "budget" outfit costs as much as 3 fitted battleships?

Where is the logic in this?

Louis deGuerre
Gallente
Malevolence.
Posted - 2011.07.08 10:59:00 - [24]
 

I wish CCP good luck and hope they make lots of RL money to pay for FIS improvements. ugh

I think your pricing strategy is nuts, but my degree is in CS, not marketing, so what do I know Razz

Black Dranzer
Caldari
Posted - 2011.07.08 11:00:00 - [25]
 

Edited by: Black Dranzer on 08/07/2011 11:05:45
Originally by: AnzacPaul
Can I ask how it is justified in the Eve universe that a "budget" outfit costs as much as 3 fitted battleships?

Where is the logic in this?


5 billion dollar pants, apparently.

Edit:

But seriously, there's no way to justify it from a fictional standpoint. It's purely for the purpose of making money. The analogy for 1000 dollar jeans is broken. These are spaceships. It assumes my character is either a schizophrenic hipster who won't buy anything unless it's the real world equivalent of several billion dollars in price, or else there's a law preventing New Eden fashion designers from selling pants for a markup of less than a 5 million percent.

Hydraka
Posted - 2011.07.08 11:02:00 - [26]
 

Originally by: Black Dranzer
Originally by: AnzacPaul
Can I ask how it is justified in the Eve universe that a "budget" outfit costs as much as 3 fitted battleships?

Where is the logic in this?


5 billion dollar pants, apparently.


Can I fit laz0rs onto my pants now?
Pew pew.

Jada Maroo
Posted - 2011.07.08 11:02:00 - [27]
 

Originally by: AnzacPaul

Where is the logic in this?


With any luck NEX crashes and burns after the initial interest subsides and a couple people are looking for new jobs. Just cross your fingers. Very Happy

Atai Pekoe
Posted - 2011.07.08 11:03:00 - [28]
 

Edited by: Atai Pekoe on 08/07/2011 11:03:48
Originally by: Kheeria
Edited by: Kheeria on 08/07/2011 10:54:20
Originally by: Atai Pekoe
good thing you start to explain this to us. i like the concept and i think this could work. i really like the idea of having design studios in new eden and you can choose to wear a really expencive jacket from "Bugo Hoss Jita" or something. Or you just buy your ten Dollar Jeans from some crappy store and be happy withit cause it fits your style.

keep telling us more. i think we all have to handle this very carefully cause i dont think there is another MMO out there with this kind of item-price-strategy (proof me wrong?!?) ...it COULD become a great concept... like i said!


Did you fall and hurt your head? Paying $40-80 for a virtual item is insane.... What will you do if eve is shut down? Ask CCP to send you a real skirt or monocle? And CCP, pricing strategy is clearly not for you, lets say the monocle was $5 or $3, how many more would've bought it? I know I even might, but with prices like these I won't even enter the NeX again to even check your new items. Stupidity in 0's and 1's IMHO.



remember that you DONT NEED anything of it... its a way players "CAN" express themselves. You wont have any penaltys if you dont wear this stuff. personally i wont buy stuff from the mid or even higher segment... i cant cause im poor ^^ but i love the idea of the fashion aspect ^^

ps: sorry for my english, hope you can follow me nevertheless

cBOLTSON
Star Frontiers
Posted - 2011.07.08 11:03:00 - [29]
 

Oh so here it is then. I didnt want to listen to the moaning and predictions on the forum but it is now obvious.
Within weeks of your NEX store opening and your allready happy to spend time and resources on making new items, balancing stuff etc.
Yet in the whole 2 and a half years I have been playing this game you have rarely EVER looked at ship balancing. Dont even get me started on everything else that needs attention with this game.

Other games I play look at balancing on a timely basis. Small but incremental patches comming out every month or two.

You really are not catering at all to your original base of customers.

Dsnakes
Posted - 2011.07.08 11:04:00 - [30]
 

Originally by: AnzacPaul
Can I ask how it is justified in the Eve universe that a "budget" outfit costs as much as 3 fitted battleships?

Where is the logic in this?

Just wait for them to think about make you pay for breast implants and enjoy a single boob for the price of a MS :P


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