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blankseplocked [Proposal] Community Development for More Substantive EVE Expansions
 
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Dutarro
Matari Munitions
The Fendahlian Collective
Posted - 2011.06.29 15:22:00 - [1]
 

A number of players have noticed that recent EVE expansions are somewhat lacking in substantive gameplay content. Perhaps this is due to lack of funds available for EVE content development at CCP, especially with so much effort concentrated on other new products.

While we EVE players would love for CCP to devote more of its development ISK to EVE, that is probably not a realistic objective. The kind of expansions we want appeal to veteran players, but are unlikely to attract enough new players to produce a satisfactory return on investment.

Instead, I propose that CCP allow community volunteers to assist in developing future, substantive gameplay content for future EVE expansions. Perhaps the editing and approval of community-developed content could be coordinated through the CSM. The goal is to continue evolving the EVE universe and keeping it alive for the enjoyment of us players, in spite of financial realities.

Baaldor
Black Sail Anarchists
Yarr Collective
Posted - 2011.06.29 16:52:00 - [2]
 

Originally by: Dutarro
A number of players have noticed that recent EVE expansions are somewhat lacking in substantive gameplay content. Perhaps this is due to lack of funds available for EVE content development at CCP, especially with so much effort concentrated on other new products.

While we EVE players would love for CCP to devote more of its development ISK to EVE, that is probably not a realistic objective. The kind of expansions we want appeal to veteran players, but are unlikely to attract enough new players to produce a satisfactory return on investment.

Instead, I propose that CCP allow community volunteers to assist in developing future, substantive gameplay content for future EVE expansions. Perhaps the editing and approval of community-developed content could be coordinated through the CSM. The goal is to continue evolving the EVE universe and keeping it alive for the enjoyment of us players, in spite of financial realities.



It is much cheaper to develop products for an existing customer base, than it is to develop and market new products to lure a new customer base.

You also would see a much quicker ROI from your existing customer base.




Dutarro
Matari Munitions
The Fendahlian Collective
Posted - 2011.06.29 18:11:00 - [3]
 

Edited by: Dutarro on 29/06/2011 18:12:18
Originally by: Baaldor

It is much cheaper to develop products for an existing customer base, than it is to develop and market new products to lure a new customer base.



From my own experience in software development, adding major features to an existing product is not really easier; in fact it gets more difficult with time. The main problem is trying to integrate new code with mountains of old code that may or may not be understood any more by people still employed at the company. Also, everyone wants to work on the new, exciting product so there may be a morale problem in forcing the best developers to stay on tired old EVE.

Quote:

You also would see a much quicker ROI from your existing customer base.



They have no way to recover their investment with today's model, where content patches are free. End game content, like new T3 or capital ship mechanics, has little appeal to new players, since it takes months to years of skill training to access that content, so they can't justify it on the grounds of increasing subscriptions.

One could argue that such features help retain old customers, buy it's hard to prove that the veteran players wouldn't resubscribe anyway, even without the new content.


Baaldor
Black Sail Anarchists
Yarr Collective
Posted - 2011.06.29 20:19:00 - [4]
 

Originally by: Dutarro


From my own experience in software development, adding major features to an existing product is not really easier; in fact it gets more difficult with time. The main problem is trying to integrate new code with mountains of old code that may or may not be understood any more by people still employed at the company. Also, everyone wants to work on the new, exciting product so there may be a morale problem in forcing the best developers to stay on tired old EVE.





There is a huge difference of point of view between the guy that receives a paycheck, and the guy that pays that employee...this from my own experience....of course.


Dutarro
Matari Munitions
The Fendahlian Collective
Posted - 2011.06.29 22:23:00 - [5]
 

Originally by: Baaldor


There is a huge difference of point of view between the guy that receives a paycheck, and the guy that pays that employee...this from my own experience....of course.




Well I was always on the receiving-a-paycheck side, I wouldn't know as much about the management side of it. From a management point of view, what would be the negatives of letting community volunteers develop EVE content?


Baaldor
Black Sail Anarchists
Yarr Collective
Posted - 2011.06.29 23:37:00 - [6]
 

Originally by: Dutarro
Originally by: Baaldor


There is a huge difference of point of view between the guy that receives a paycheck, and the guy that pays that employee...this from my own experience....of course.




Well I was always on the receiving-a-paycheck side, I wouldn't know as much about the management side of it. From a management point of view, what would be the negatives of letting community volunteers develop EVE content?




I was speaking from the Ownership side. Management usually has less of an idea of wtf is going than the guy grunting out the heavy lifting.

I do not see any real negatives for community involvement. As a matter of fact, my customers are some my best inspiration for creating new products.

What I was speaking of essentially, is the cost of creating products/services/marketing for new customers, that is not a proven, when you have an established customer base that is telling you what they want.

The current customer base is already in place, and you can actually track and forecast what you will get in revenue in the near and long term. That also means that your current customer base will for the most part will be your marketing arm by write ups in social media etc bringing in new customers.



 

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