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Ryea Eripmav
Caldari
Posted - 2011.06.29 07:33:00 - [1]
 

Edited by: Ryea Eripmav on 29/06/2011 07:35:05
EVE. I can't always afford the subscription or the time, but it was my first MMORPG and I have to say, the things I hear about other games, what I have observed of other games -nothing can compare. By that statement, I'm sure it's obvious I enjoy this game enough to keep coming back when I can.

I have my reservations about MT and that system but for a few minutes a day since the launch of Incarna, I have tried to look at this from a business perspective. If I wanted to work for CCP (which I do but don't) and CCP had a position I was qualified for, I would obviously have to be open to their mission and their vision. I would have to switch my mindset from what benefits me as a player to what benefits the company and the player.

Yes. I know that what benefits the player makes the player happy and thus money for CCP in terms of a renewed or continued subscription.

But as Hilmar observed, the players will always resist change for one reason or another. And resistance to change spells death for companies large and small. Just look at General Motors and how their attitude toward change has cost them dearly. Companies adopt all kinds of strategies according to their needs, mission and vision. Fortunately, CCP chooses to be proactive and make mistakes rather than fall behind. An attitude inclined toward innovation, toward being proactive should be given credit, even when mistakes are made, when failure is experienced.

Originally by: Thomas A. Edison
“I haven't failed, I've found 10,000 ways that don't work”


Yes -I know Edison was a douche but that's irrelevant as the point is a positive attitude can help propel progress; getting hung up on a lack of conventional success does nothing of the kind.

CCP had a vision and a strategy that it began pursuing before MT in EVE even entered the minds of its players

Pretend for a moment you’re the CEO and founder/owner of a company born out of your passion. Your product is excellent, your patrons love your product and your company. You want to continue to do what you love, continue to provide your customers with something they love -and maybe something new to enjoy, give your employees the opportunity to continue to do what they love in the environment you’ve facilitated. You also want to diversify your offerings, grow the company, perhaps enter another segment of your industry. Overall, you’ve got grand ideas but you know that that your vision won’t come to fruition without taking steps toward it. As a first step, you look around and do the research necessary to accomplish these things.

I’m not a business major, nor am I anywhere near an expert but I’d nonetheless like to share some perspective based on the little coursework in business I have completed. In my short time, I have learned about a tool used to help a company develop: The SWOT (Strength, Weakness, Opportunity, Threat) and/or industry analysis. It is often a document that identifies the SWOT elements and offers recommendations based on them. Such a document may be continually updated and used to raise awareness necessary for effective strategic planning. A SWOT analysis can provide direction and an in-depth look at what’s going on in and around the company and the environment it operates in. Its recommendations can be used to plan years in advance so that changes can be anticipated whenever possible, problems can be fixed, opportunities can be seized, weaknesses and threats can be dealt with, and strengths can be retained and enhanced. (cont'd)

Ryea Eripmav
Caldari
Posted - 2011.06.29 07:35:00 - [2]
 

Edited by: Ryea Eripmav on 29/06/2011 07:35:53
In trying to get a feel for CCP’s direction and gain some perspective, I started digging as if I were going to write a SWOT analysis on or for CCP, presuming the above scenario resembles an actual event or series of events. And in the process of foraging for information, I happened upon this article about a virtual economy research project at HIIT.

The article was written back in 2007 with the project’s research –in part financed by CCP- due to complete 2.5 years later. That places the utilization of the research sometime between 2009 and 2010. It’s halfway into 2011 already, where we see the research’s information actually implemented. I’m not going to pretend I have read the research reports’ findings, but it seems that the information helped to yield a strategy meant to help sustain CCP and propel it forward.

“We shouldn’t be paying to support other games with our subscription fees!”


Revenue from the sale of a product or the rendering of a service goes to support the company that provides the product or service as a whole, not a singular product/product line unless that’s all the company does. Investment in other ventures can yield more “stars”, more “cash cows” which can provide greater stability to the company and create synergy. It can also yield innovation as ideas and strategies originating in the development of one product can cross-pollinate the other/s. Should a product/service be self-sustaining in that it does not use up more resources than it brings in? Yes –it should definitely do such in the end (and “dogs” should be gotten rid of), but that should not be the expectation when the product is being developed, its strategies reworked, unexpected disaster strikes, etc. Should a company be wasteful or bite off more than it can chew? Of course not! But sometimes what we deem to be wasteful and/or unnecessary, actually serves a purpose that is not in our line of sight.

”CCP bit off more than it can chew with WoD and DUST514!”


Hindsight is 20/20. What we see as being impossible now, may not have been so impossible at the time these projects were conceived and their pursuit executed. We’ve only got bits and pieces of the story. We’re filling in the blanks with only snippets of information. We don’t know the whole story.

“But CCP hasn’t ____ like it said it would!”


It sucks when people let us down and do not follow through with what they said they were going to do. I get that it has happened time and again. But the information shared has to be taken in the context of the circumstances at that point in time.

For a short while, I had the opportunity to work under an IT director, helping to maintain, update and research his ongoing project list. Projects were arranged on the list in order of importance and due date in relation to the organization’s strategic goals. Week to week and sometimes, day to day, I saw projects bumped up and down the list. Sometimes a project moved down the list because its deadline was extended due to delays in other departments or there were budgetary constraints. Sometimes a project was thrown off schedule because a vendor couldn’t deliver. Some projects were thrown for a loop because a contracted programmer wasn’t delivering and other programmers weren’t performing as expected. And some projects were axed because new technology filled the need or an internal customer decided it was no longer important. The point of my jaunt down memory lane is to illustrate that any number of things could interfere with the execution of what CCP says it will do. (cont'd)

San Severina
Minmatar
Posted - 2011.06.29 07:36:00 - [3]
 

I really wish people would stop trying to defend the indefensible 'from a business perspective.' Failing your customers is not good business. Not listening to your customers is not good business. Failing to provide a service your customers want is not good business etc...

Surfin's PlunderBunny
Minmatar
Sebiestor Tribe
Posted - 2011.06.29 07:37:00 - [4]
 

Originally by: Ryea Eripmav


Yes -I know Edison was a douche



Very Happy

Ryea Eripmav
Caldari
Posted - 2011.06.29 07:38:00 - [5]
 

Edited by: Ryea Eripmav on 29/06/2011 07:40:48
Edited by: Ryea Eripmav on 29/06/2011 07:40:33
Edited by: Ryea Eripmav on 29/06/2011 07:40:09

“But they could have told us…!”

Under ideal circumstances, we’d have full disclosure. But such an approach could be harmful if CCP were trying to get a loan (and at the moment, we know that they are) or maintain a competitive edge. And if CCP ever had publicly traded stock, a loss of confidence could hurt that stock. To boot, we have many professionals playing EVE and it is by no means a stretch of the imagination that someone that works for a competitor or an investor could be ruthless and take advantage of such information. Better to have some irritated players that can keep playing the game because CCP got that loan or maintained a competitive edge than deny the players completely because there was no cash to pay the bills.

That Which Seems To Be Overlooked By CCP Echoed

I have read quite a few posts that have commented that CCP has changed, that the input that CCP has been receiving is not being put to use. In light of this, it would appear that CCP has forgotten an aspect of the game that some of us, especially those that have been around a while (I’ve been around since April 2004), have taken to be part of the game itself. In a post in another forum the sentiment is summed up as follows:
Originally by: Ryea Eripmav (Letter On the Bedside Table for CCP thread)
CCP - playing EVE, for some of us, isn't just flying around in ships, blowing things up and conquering. For those of us that have been around a long time, playing EVE means helping to create and give EVE form, function and depth. Giving you feedback and ideas, in a sense acting as members of your development team, is part of how we play. And for years, that play has been productive and yielded beautiful things, immense pride and satisfaction. Feeling grateful for the opportunity to work and play with you, we have shared with others what we believe to be the greatness of EVE. Those sentiments are PRICELESS! From the tone of things, people have tried to continue this form of play and seen little come of the effort, leading to a feeling of loss. Playing EVE and feeling as if one has little say in how it develops in the future feels like half of fun has been ripped out of it, that EVE is a shell of what it once was. [/quote


I hope that what I have written here makes sense, is accurate and serves its intended purpose. ♥

Viking Sven
Posted - 2011.06.29 07:50:00 - [6]
 

You're defending a company that has lied to us. The issue of MT has been brought up before. It was met with anger by the players. CCP dropped it, saying they would not implement MT. And guess what happened after that.

Most issues now come from CCP not communicating with the players, not listening to the players, or not doing the proper ethical thing with their funds. Yes, CCP can do as it wishes with their profits, but they shouldn't try to invent new ways to milk Eve players for even more just to support their other projects. Again, ethics.

Companies can be as unethical as they want, but customers always figure it out, and no customer likes supporting an evil company. This image of CCP comes on top of leaks of internal documents supporting that image of CCP.

So, don't sit there and try to say CCP is trying. It's real ****ing simple... listen to your customers, communicate with your customers, and do right by your customers. If CCP followed those 3 rules they would have avoided almost every blunder they've created in this ****storm. It was all very avoidable if they just did the right thing.

Dakkan
Posted - 2011.06.29 07:51:00 - [7]
 

tl;dr

AkJon Ferguson
JC Ferguson and Son Ltd
Ferguson Alliance
Posted - 2011.06.29 07:57:00 - [8]
 

You sound like a dev alt, but if you aren't, you should unsubscribe if you want EVE to be better and stay subscribed if you want EVE to be ****tier. Because they're ignoring what we say and watching what we do.

I know it's a tough decision. Good luck with it.

Katrina Cortez
Posted - 2011.06.29 08:14:00 - [9]
 

Edited by: Katrina Cortez on 29/06/2011 08:59:29
The other day I went to a restaurant, sat down, and picked up a menu... I ordered this interesting dish called Eve Online.
Awhile later the waiter, CCP, comes out with my order.
The waiter tosses the dish on the table and says there you go, "This is going to be awesome."
I said to the waiter... "This is not what I ordered this has Incarna sauce on it. I liked my Eve Online just the way it was. Maybe if you wanted to make it better you could just add some more spices to the Eve Online."
The waiter says "Just try it... oh wait... you cant use the knife and fork you have to use this... the CQ."
Granted the CQ looked pretty cool but it just didnt seem to fit in and I had to use both hands to work it. So eating multiple Eve Online's was out of the question.
By this time CCP was upset that I didnt like the Eve online w/ Incarna sauce and proclaimed "If you dont like it then you can get your Eve Online somewhere else."
Of course we both knew that this was the only place that sold Eve Online... so I was either going to have to take it or go somewhere else and order something different. So I stayed.
The waiter was pleased with this and proceeded to ask me if I wanted a something to drink...
I responded with "Yes, that would be nice."
CCP, knowing the cost of the drink responded "Are you sure... it costs as much as the Eve online."
Well I was just flabbergasted that a drink could be so much. So I asked him what made the drink cost so much.
The waiter responded with "It is expensive because it is a status symbol... its pretty much the same as any other drink, though it does come in a fancy glass."
I decided to pass on the drink even though I would have liked it and I had the money to pay for it.
By this time I was afraid to inquire how much a napkin was...


Ciar Meara
Amarr
Virtus Vindice
Posted - 2011.06.29 08:16:00 - [10]
 

Originally by: Ryea Eripmav

But as Hilmar observed



You lost me at Hilmar, lolled at 'observed'.

Adunh Slavy
Ammatar Trade Syndicate
Posted - 2011.06.29 08:28:00 - [11]
 

Originally by: Katrina Cortez

<Resturant>



+1

Surfin's PlunderBunny
Minmatar
Sebiestor Tribe
Posted - 2011.06.29 08:31:00 - [12]
 

Originally by: Katrina Cortez
The other day I went to a restaurant, sat down, and picked up a menu... I ordered this interesting dish called Eve Online.
Awhile later the waiter, CCP, comes out with my order.
The waiter tosses the dish on the table and says there you go, "This is going to be awesome."
I said to the waiter... "This is not what I ordered this has Incarna sauce on it. I liked my Eve Online just the way it was."
The waiter says "Just try it... oh wait... you cant use the knife and fork you have to use this... the CQ."
Granted the CQ looked pretty cool but it just didnt seem to fit in and I had to use both hands to work it. So eating multiple Eve Online's was out of the question.
By this time CCP was upset that I didnt like the Eve online w/ Incarna sauce and proclaimed "If you dont like it then you can get your Eve Online somewhere else."
Of course we both knew that this was the only place that sold Eve Online... so I was either going to have to take it or go somewhere else and order something different. So I stayed.
The waiter was pleased with this and proceeded to ask me if I wanted a something to drink...
I responded with "Yes, that would be nice."
CCP, knowing the cost of the drink responded "Are you sure... it costs as much as the Eve online."
Well I was just flabbergasted that a drink could be so much. So I asked him what made the drink cost so much.
The waiter responded with "It is expensive because it is a status symbol... its pretty much the same as any other drink, though it does come in a fancy glass."
I decided to pass on the drink even though I would have liked it and I had the money to pay for it.
By this time I was afraid to inquire how much a napkin was...




Of course you would be afraid as to inquire how much a napkin would cost, a person of status would request a serviette.


 

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