Edited by: ChrisIsherwood on 28/03/2010 00:21:11Edited by: ChrisIsherwood on 28/03/2010 00:20:30
I doubt there was a specific reason for the survey. I got a survey 9 months ago and read questions asking about surveys in the forums periodically. CCP probably sends them out regularly. Companies like to understand their customers and their issues. Plus they like to segment their customers: in the EVE context they may see carebears, lo-sec pirates, traders, and null-sec sovholders as segments. So a feature that might only appeal to to 20% of the population but appeals to 95% of one segment.
You want a continuous knowledge of the customers because for a lot of "motherhood" issues it is the change that is interesting. Everyone wants software that costs less, lags less, crashes less. So there isn't much info in knowing that 45.6% of the survey thinks the product is too expensive isn't near as interesting as knowing that it is twice what it was 6 months ago.
Releasing survey information would also help competitors target the EVE users. TBH EVE is niche market with loyal customers and CCP is quite liberal with sharing information.
Originally by: Miati Leekon
Good public relations?
What the previous poster was cynically referring to was that since well-run customer-driven companies are in touch with their customers, there is value in appearing to be that. E.g., putting out survey cards for customers, even if nobody with power actual sees them, let alone does anything about it. Other examples would be putting up a suggestion email address or a "Features and Ideas" forum, even though feedback there is never used.